The view from near the top

37 Signals brings us this great post on their blog about the advantages of being third in your market. As it turns out, the people in third place are usually making more money because they are not spending as much to stay in first or second. Very interesting.

37 Signals makes the phenomenal online programs Basecamp and Backpack, both of which I use here at Image to stay organized. In fact, I'll be writing a review of both programs for the January issue of The Business Journal.