Tuesday, February 06, 2007

You need it when?

Scott Smith has a good story up about the Super Bowl spot he just directed. The entire thing was started the Monday before the big game and finished just in time.

Advertising has always been a last minute business. It's part of what drives me nuts, but also part of what drives me to try new things. It seems like it's always when you are tired and just about done that you come up with that one last "wouldn't it be cool" ideas. When you take the time to implement those, you usually come out with something great.

These last minute creative marathons are some of the most fun, and yet most draining things you'll ever do.

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