Dial has a great new site to promote Dial for Men.
It's amost on par with these spots from Old Spice. I like all this new manly man marketing.
Some of the highlights of the site include:
The theme song. "Dial for men. We're manly, manly men. I'm a man, yes I am." (Repeat ... forever). All this backed by a tuba.
The Official Unofficial Rulebook for Man. "Hugs are allowed for old friends. But they must be of the handshake/back-punch variety.
And something I've advocated for a long time: Die Hard is, in fact, the greatest Christmas movie ever made.
Via American Copywriter.
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