Friday, February 02, 2007

"We're manly, manly men!"

Dial has a great new site to promote Dial for Men.

It's amost on par with these spots from Old Spice. I like all this new manly man marketing.

Some of the highlights of the site include:

The theme song. "Dial for men. We're manly, manly men. I'm a man, yes I am." (Repeat ... forever). All this backed by a tuba.

The Official Unofficial Rulebook for Man. "Hugs are allowed for old friends. But they must be of the handshake/back-punch variety.

And something I've advocated for a long time: Die Hard is, in fact, the greatest Christmas movie ever made.

Via American Copywriter.

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